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The Psychology of Influence: Theory, research and practice
Joop Van Der Pligt
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Description for The Psychology of Influence: Theory, research and practice
Paperback. Num Pages: 268 pages, 3 black & white tables, 11 black & white halftones, 37 black & white line drawings. BIC Classification: GTC; JMH. Category: (UU) Undergraduate. Dimension: 176 x 245 x 25. Weight in Grams: 468.
Whether it's our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us. The Psychology of Influence explores how these preferences and behaviours are influenced and affected by the messages we receive in daily life. From consumer choices to political, lifestyle and financial decisions, the book examines how and why we may be influenced by a range of sources, from written text and television to social media and interpersonal communication. In a field that has fascinated scholars since Plato, the book addresses the key questions across cognitive, social and emotional domains: When do arguments become persuasive? What influence do role models have? What role do simple rules of thumb, social norms or emotions play? Which behaviours are difficult to influence, and why? Covering topics from attraction, prejudice and discrimination to reward, punishment and unconscious bias, The Psychology of Influence will be invaluable reading for students and researchers across a range of areas within applied and social psychology, as well as those in political science, communications, marketing and business and management.
Product Details
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2016
Condition
New
Weight
468g
Number of Pages
250
Place of Publication
London, United Kingdom
ISBN
9781138655393
SKU
V9781138655393
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-5
About Joop Van Der Pligt
Joop van der Pligt was a Professor in Social Psychology at the University of Amsterdam. His research interests pertained to attitudes, perceived risk and affect in relation to decision making. He died in 2015, when this book was almost complete. Michael Vliek is Assistant Professor of Psychology at the University of Amsterdam. His current research interests lie on the intersection of group behaviour and emotions.
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