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27%OFFMax Atkinson - Lend Me Your Ears - 9780091894795 - V9780091894795
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Lend Me Your Ears

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Description for Lend Me Your Ears Paperback. Using extensive research based on empirical evidence, this title provides the reader with practical and simple guidelines, exercises and tips to improve performance, including: advice on the use of classical rhetoric; how to write a speech when in a rush; the myths surrounding visual aids; the use of body language; and more. Num Pages: 384 pages, Illustrations. BIC Classification: CBP; VS. Category: (G) General (US: Trade). Dimension: 214 x 134 x 31. Weight in Grams: 412.

The past twenty years has seen the emergence of an industry standard model of presentation - the slide show. Yet research has shown that audiences are deeply dissatisfied with this mode of public speaking. In Lend Me Your Ears, Max Atkinson - a highly experienced speaker and trainer, having been involved in speech writing for business, politics and the arts for 30 years - uses the findings of recent scientific research combined with the rules of classical rhetoric to highlight the secrets of successful persuasion. Using extensive research based on empirical evidence, Max has developed a new and provocative way of looking at speech making, providing the reader with practical and simple guidelines, exercises and tips to improve performance, including:--advice on the use of classical rhetoric--how to write a speech when in a rush--the myths surrounding visual aids --the use of body language. And much more!

With expert advice that will appeal to everyone from experienced CEOs to those writing that all-important wedding speech, this is destined to be the definitive text in this area.

Product Details

Publisher
Ebury Press United Kingdom
Number of pages
384
Format
Paperback
Publication date
2004
Condition
New
Number of Pages
384
Place of Publication
London, United Kingdom
ISBN
9780091894795
SKU
V9780091894795
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2

About Max Atkinson
Max Atkinson is a Visiting Professor at the Henley Management College, and runs a consultancy specialising in public speaking and presentation skills. In 1985, he ran a seminar on speech writing in the Reagan White House and, from 1987 to 1999, was a close advisor to Paddy Ashdown, former leader of the Liberal Democrats.

Reviews for Lend Me Your Ears
There was scarcely a single major speech, in my eleven years as leader of the Liberal Democrats that I mad without benefiting from Max's personal advice and help. 'Lend Me Your Ears' includes many new insights into the art of effective speaking, and will be invaluable to all those interested in making words count and using verbal communication to influence people.
Paddy Ashdown
Neither politicians nor business leaders can lead today without the ability to communicate effectively with audiences of all sizes and compositions. They have two choices: (1) be born with the ability, or (2) read Max Atkinson's books and learn.
Michael Sheehan, Speech coach to Clinton

Goodreads reviews for Lend Me Your Ears


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