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7%OFFChristian Salmon - Storytelling: Bewitching the Modern Mind - 9781784786588 - V9781784786588
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Storytelling: Bewitching the Modern Mind

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Description for Storytelling: Bewitching the Modern Mind Paperback. The narrative spell cast over politics and society Num Pages: 192 pages. BIC Classification: CBV. Category: (G) General (US: Trade). Dimension: 131 x 197 x 17. Weight in Grams: 214.
Politics is no longer the art of the possible, but of the fictive. Its aim is not to change the world as it exists, but to affect the way that it is perceived. In Storytelling Christian Salmon looks at the twenty-first century hijacking of creative imagination, anatomizing the timeless human desire for narrative form, and how this desire is abused by the marketing mechanisms that bolster politicians and their products: luxury brands trade on embellished histories, managers tell stories to motivate employees, soldiers in Iraq train on Hollywood-conceived computer games, and spin doctors construct political lives as if they were ... Read more

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About Christian Salmon
Christian Salmon is a writer and researcher in the Centre for Research in the Arts and Language at the CNRS in Paris. Founder of the International Parliament of Writers, he is the author of Tombeau de la fiction, Devenir minoritaire, and Verbicide. He writes regularly for Le Monde.

Reviews for Storytelling: Bewitching the Modern Mind
A compelling and very readable polemic.
Financial Times
French writer Salmon here treats us to the useful spectacle of a relentless polemic against a ubiquitous idea widely held to provoke only positive feelings. As used by branders or politicians, 'storytelling' is, on his argument, a sedative, suppressing the desire for truth in favour of satisfying narrative form.
... Read more

Goodreads reviews for Storytelling: Bewitching the Modern Mind

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