Stock image for illustration purposes only - book cover, edition or condition may vary.
Description for Copy Righter
Paperback. An essential guide to writing modern, persuasive business copy, by a leading professional in the field. Num Pages: 224 pages, Illustrations. BIC Classification: CBV; KNTP. Category: (P) Professional & Vocational. Dimension: 232 x 157 x 18. Weight in Grams: 376.
An invaluable, modern guide to great copywriting, Copy. Righter. shows you how to write in a way that is brand-literate, media-savvy, utterly engaging...and irresistibly persuasive. It will show you how to write great copy in every print and digital medium. How to use substance, style and structure. How to win hearts and minds. How to develop brilliant concepts and the psychology of persuasion. Written by Ian Atkinson - multi award-winning copywriter and creative director - it's packed with fascinating examples and compelling content you won't find in any other copywriting book. In fact, whether you're junior or senior, enthusiastic amateur ... Read more
An invaluable, modern guide to great copywriting, Copy. Righter. shows you how to write in a way that is brand-literate, media-savvy, utterly engaging...and irresistibly persuasive. It will show you how to write great copy in every print and digital medium. How to use substance, style and structure. How to win hearts and minds. How to develop brilliant concepts and the psychology of persuasion. Written by Ian Atkinson - multi award-winning copywriter and creative director - it's packed with fascinating examples and compelling content you won't find in any other copywriting book. In fact, whether you're junior or senior, enthusiastic amateur ... Read more
Product Details
Publisher
LID Publishing United Kingdom
Number of pages
224
Format
Paperback
Publication date
2011
Condition
New
Weight
377g
Number of Pages
224
Place of Publication
London, United Kingdom
ISBN
9781907794148
SKU
V9781907794148
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-10
About Paperback
Ian Atkinson is a multi award-winning creative director at one of the UK's most successful agency groups. After studying psychology at university, he became a copywriter. He specialises in direct and digital media and has worked on advertising and marketing campaigns for some of the best-known brands in their sectors - including Avis, Barclays, Dyson, Macmillan, National Geographic, Next, Oxfam, ... Read more
Reviews for Copy Righter