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Political Branding Strategies
Lorann Downer
€ 69.62
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Description for Political Branding Strategies
Hardback. Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands - Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere. Series: Palgrave Studies in Political Marketing and Management. Num Pages: 150 pages, biography. BIC Classification: 1MBF; JPL; JPVL; KJSP. Category: (P) Professional & Vocational. Dimension: 225 x 147 x 21. Weight in Grams: 344.
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
Product Details
Format
Hardback
Publication date
2015
Publisher
Palgrave Macmillan United Kingdom
Number of pages
150
Condition
New
Series
Palgrave Studies in Political Marketing and Management
Number of Pages
146
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137580283
SKU
V9781137580283
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Lorann Downer
Lorann Downer is a sessional lecturer at the University of Queensland, Australia. Passionate about political marketing, branding and communications, she previously worked as a political journalist and in senior communications roles for two Queensland Premiers.
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