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Getting the Word Out in the Fight to Save the Earth
Dr. Richard J. Beamish
€ 46.22
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Description for Getting the Word Out in the Fight to Save the Earth
Paperback. This text explains how non-profit environmental organizations can expand and activate their membership, put pressure on government officials, use the news media and shape public policy, arguing that the key to the success of all these efforts is communication. Numerous examples are provided. Num Pages: 200 pages, 136 illustrations. BIC Classification: JPWD; RNK. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 280 x 216 x 16. Weight in Grams: 510.
- Recruiting members and donors through the mail; Using newsletters, action alerts, and membership renewals to keep members active and renewing; Publicising the cause through the print and electronic media; Fund-raising by soliciting major gifts. In the ongoing fight to protect air, land, water, and wildlife resources, grassroots non-profit organisations play a vital role. But, according to veteran activist Richard Beamish, hard work and good intentions are not enough. To make a real difference, an environmental organisation must do the best possible job of communicating its message, attracting and keeping members, and raising funds. In this book of how-to advice, ... Read more
- Recruiting members and donors through the mail; Using newsletters, action alerts, and membership renewals to keep members active and renewing; Publicising the cause through the print and electronic media; Fund-raising by soliciting major gifts. In the ongoing fight to protect air, land, water, and wildlife resources, grassroots non-profit organisations play a vital role. But, according to veteran activist Richard Beamish, hard work and good intentions are not enough. To make a real difference, an environmental organisation must do the best possible job of communicating its message, attracting and keeping members, and raising funds. In this book of how-to advice, ... Read more
Product Details
Format
Paperback
Publication date
1995
Publisher
Johns Hopkins University Press United States
Number of pages
200
Condition
New
Number of Pages
200
Place of Publication
Baltimore, MD, United States
ISBN
9780801848957
SKU
V9780801848957
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-2
About Dr. Richard J. Beamish
Richard Beamish is a communications consultant with many years of experience working with environmental groups. He has been director of communications and assistant to the president of the National Audubon Society and public information director for New York State's pioneering Adirondack Park Agency. He has done public relations and fundraising for institutions such as the San Francisco Opera, the San ... Read more
Reviews for Getting the Word Out in the Fight to Save the Earth
"Dick Beamish may be the best all-around publicist for local land conservation now working in the United States. 'Getting the Word Out in the Fight to Save the Earth' has my highest recommendation."
Charles E. Little, author of 'Greenways for America' "This is a splendid book. The style is a perfect match to the material
direct, terse, upbeat, confident. Beamish obviously knows ... Read more
Charles E. Little, author of 'Greenways for America' "This is a splendid book. The style is a perfect match to the material
direct, terse, upbeat, confident. Beamish obviously knows ... Read more