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Logic of Expressive Choice
Alexander A. Schuessler
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Description for Logic of Expressive Choice
Paperback. Offering a comparative history of marketing and campaigning, this book generates a "jukebox model" of participation and shows that expressive choice has become a target for those eliciting mass participation and public support. Num Pages: 194 pages, 17 line illus. BIC Classification: JHMC; JPA; JPHF. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 229 x 152 x 17. Weight in Grams: 314.
Alexander Schuessler has done what many deemed impossible: he has wedded rational choice theory and the concerns of social theory and anthropology to explain why people vote. The "paradox of participation"--why individuals cast ballots when they have virtually no effect on electoral outcomes--has long puzzled social scientists. And it has particularly troubled rational choice theorists, who like to describe political activity in terms of incentives. Schuessler's ingenious solution is a "logic of expressive choice." He argues in incentive-based (or "economic") terms that individuals vote not because of how they believe their vote matters in the final tally but rather to ... Read more
Alexander Schuessler has done what many deemed impossible: he has wedded rational choice theory and the concerns of social theory and anthropology to explain why people vote. The "paradox of participation"--why individuals cast ballots when they have virtually no effect on electoral outcomes--has long puzzled social scientists. And it has particularly troubled rational choice theorists, who like to describe political activity in terms of incentives. Schuessler's ingenious solution is a "logic of expressive choice." He argues in incentive-based (or "economic") terms that individuals vote not because of how they believe their vote matters in the final tally but rather to ... Read more
Product Details
Format
Paperback
Publication date
2000
Publisher
Princeton University Press United States
Number of pages
194
Condition
New
Number of Pages
194
Place of Publication
New Jersey, United States
ISBN
9780691006628
SKU
V9780691006628
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Alexander A. Schuessler
Alexander A. Schuessler is Assistant Professor in the Department of Politics at New York University and Director of the NYU Politics Data Center.
Reviews for Logic of Expressive Choice
"Intriguing, carefully argued, complex, and engagingly written ... this book makes a valuable contribution and deserves to be widely read by theorists on both sides of the theoretical divide."
Choice "A well-written piece full of perceptive discussions ... Schuessler's call to think of 'choice as being' is a powerful one... He has provided abundant food for thought for social scientists of ... Read more
Choice "A well-written piece full of perceptive discussions ... Schuessler's call to think of 'choice as being' is a powerful one... He has provided abundant food for thought for social scientists of ... Read more