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Description for Fashion Myths
Paperback. Num Pages: 166 pages. BIC Classification: AK; HPS; JFCA. Category: (G) General (US: Trade). Dimension: 226 x 149 x 9. Weight in Grams: 238.
Besides products and services multinational corporations also sell myths, values and immaterial goods. Such "meta-goods" (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book is of special interest for researchers and students in the fields of Cultural Studies, Media Studies, ... Read more
Besides products and services multinational corporations also sell myths, values and immaterial goods. Such "meta-goods" (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book is of special interest for researchers and students in the fields of Cultural Studies, Media Studies, ... Read more
Product Details
Format
Paperback
Publication date
2013
Publisher
Transcript Verlag Germany
Number of pages
166
Condition
New
Number of Pages
166
Place of Publication
, Germany
ISBN
9783837624373
SKU
V9783837624373
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-1
About Roman Meinhold
Roman Meinhold (Dr. phil., M.A.) is Director of the Guna Chakra Research Center, Assumption University, Bangkok. His areas of specialization include Cultural Critique, Philosophy of Art and Culture, and Applied Philosophy/Ethics.
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