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The Daring Book for Boys in Business: Solving the Problem of Marketing and Branding to Women
Jane Cunningham
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Description for The Daring Book for Boys in Business: Solving the Problem of Marketing and Branding to Women
Paperback.
Why is it that some companies/brands succeed with women and others don't? In sectors as valuable as telecoms, financial services, consumer electronics, cars, technology, gaming and utilities, women consistently report low levels of interest, and demonstrate lower levels of engagement than their male counterparts. Can companies really afford to miss out like this? Successful modern-day companies approach the male and female opportunity as equally lucrative and exciting. They involve and include feminine interests in the development of their products, services, brands and marketing to ensure they appeal to the entire mainstream audience rather than just one half of it. This ... Read more
Why is it that some companies/brands succeed with women and others don't? In sectors as valuable as telecoms, financial services, consumer electronics, cars, technology, gaming and utilities, women consistently report low levels of interest, and demonstrate lower levels of engagement than their male counterparts. Can companies really afford to miss out like this? Successful modern-day companies approach the male and female opportunity as equally lucrative and exciting. They involve and include feminine interests in the development of their products, services, brands and marketing to ensure they appeal to the entire mainstream audience rather than just one half of it. This ... Read more
Product Details
Format
Paperback
Publication date
2012
Publisher
LID Publishing, Inc.
Number of pages
224
Condition
New
Number of Pages
224
Place of Publication
London, United Kingdom
ISBN
9781907794254
SKU
V9781907794254
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-10
About Jane Cunningham
Jane Cunningham and Philippa Roberts are the founders of Pretty Little Head, a consultancy that specialises in gender marketing. Their clients include Tesco and the Conservative Party in the UK. They are the authors of Inside Her Pretty Little Head and previously worked in leading international advertising agencies.
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