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31%OFFMargaret Mark, Carol Pearson, Carol S. Pearson - The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - 9780071364157 - V9780071364157
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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

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Description for The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes Hardcover. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. Num Pages: 384 pages, Illustrations. BIC Classification: JMH; KJS; VSP. Category: (P) Professional & Vocational. Dimension: 233 x 157 x 34. Weight in Grams: 652.

Product Details

Publisher
McGraw-Hill New York
Number of pages
384
Format
Hardback
Publication date
2001
Condition
New
ISBN
9780071364157
SKU
V9780071364157
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-7

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