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26%OFFJonah Berger - Invisible Influence - 9781471148040 - V9781471148040
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Invisible Influence

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Description for Invisible Influence Paperback. From the New York Times bestselling author of Contagious, an exploration into the subtle, secret influences that effect the decisions we make, from what we buy, to the careers we choose. Num Pages: 272 pages. BIC Classification: JMH. Category: (G) General (US: Trade). Dimension: 156 x 235 x 22. Weight in Grams: 364.
If you’re like most people, you think that your choices and behaviors are driven by your individual, personal tastes and opinions.    You picked a jacket because you liked the way it looked. You picked a particular career because you found itinteresting. The notion that our choices are driven by our own personal thoughts and opinions seems so obvious that it is not even worth mentioning. Except that it’s wrong.    Without our realizing it, other people’s behavior – what psychologists call “social influence” – has a huge influence on everything we do at every moment of our lives, ... Read more

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Simon & Schuster Ltd
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London, United Kingdom
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About Jonah Berger
Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. His research has been published in top-tier academic journals, and popular accounts of his work have appeared in The New York Times, The Wall Street Journal, Science, Harvard Business Review, and more. His research has also been featured in the New York Times Magazine's "Year in Ideas." Berger has been recognized with ... Read more

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