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The Semiotics of Che Guevara: Affective Gateways
Maria-Carolina Cambre
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Description for The Semiotics of Che Guevara: Affective Gateways
Paperback. Series: Bloomsbury Advances in Semiotics. Num Pages: 240 pages. BIC Classification: GTE; HRQC. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156. .
Korda's famous photograph of Che Guevara titled the "Guerrillero Heroico" has been reproduced, modified and remixed countless times since it was taken on March 5, 1960, in Havana, Cuba. This book looks again at this well-known mass-produced image to explore how an image can take on cultural force in diverse parts of the globe and legitimate varying positions and mass action in unexpected global political contexts. Analytically, the book develops a comparative analysis of how images become attached to a range of meanings that are absolutely inseparable from their contexts of use. Addressing the need for a fluid ... Read more
Korda's famous photograph of Che Guevara titled the "Guerrillero Heroico" has been reproduced, modified and remixed countless times since it was taken on March 5, 1960, in Havana, Cuba. This book looks again at this well-known mass-produced image to explore how an image can take on cultural force in diverse parts of the globe and legitimate varying positions and mass action in unexpected global political contexts. Analytically, the book develops a comparative analysis of how images become attached to a range of meanings that are absolutely inseparable from their contexts of use. Addressing the need for a fluid ... Read more
Product Details
Publisher
Bloomsbury Publishing PLC
Format
Paperback
Publication date
2016
Series
Bloomsbury Advances in Semiotics
Condition
New
Number of Pages
240
Place of Publication
London, United Kingdom
ISBN
9781474289818
SKU
V9781474289818
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-5
About Maria-Carolina Cambre
Maria-Carolina Cambre is an assistant professor LTA in the Sociology Department at King's University College at the University of Western Ontario, Canada.
Reviews for The Semiotics of Che Guevara: Affective Gateways
Maria Cambre’s book revises semiotics. From the pierced and wounded Sign emerges the heroic, resurrected and repaired. This book’s radical semiotic gaze replaces older approaches to sign reading in order to revolutionize seeing itself.
Chela Sandoval, Associate Professor in the Department of Chicana and Chicano Studies, University of California, Santa Barbara, USA
Chela Sandoval, Associate Professor in the Department of Chicana and Chicano Studies, University of California, Santa Barbara, USA