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Metaphor and Gender in Business Media Discourse
Veronika Koller
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Description for Metaphor and Gender in Business Media Discourse
Hardback. Num Pages: 255 pages, 5 black & white illustrations, biography. BIC Classification: CFG. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 216 x 140 x 19. Weight in Grams: 431.
This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.
This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.
Product Details
Format
Hardback
Publication date
2004
Publisher
Palgrave USA United States
Number of pages
255
Condition
New
Number of Pages
244
Place of Publication
Gordonsville, United States
ISBN
9781403932914
SKU
V9781403932914
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Veronika Koller
VERONIKA KOLLER is Lecturer in English Language, Department of Linguistics and English Language, Lancaster University, UK. Her research focuses on cognitive semantics and critical discourse analysis, especially corporate discourse. Her current work addresses the cognitive structure of corporate brands as well as their communication and reception in discourse.
Reviews for Metaphor and Gender in Business Media Discourse
'[This book] is an interesting and valuable contribution to the development of metaphor studies in various ways and may serve as a model for further work in these directions...a fine study which does not only provide interesting empirical results but may also be taken as a methodological and theoretical model for further work in the analysis of metaphor in discourse.' ... Read more