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Evaluation in Advertising Reception
Stella Bullo
€ 63.36
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Description for Evaluation in Advertising Reception
Paperback. Num Pages: 214 pages, biography. BIC Classification: CFB; CFGR; GTC; JFD; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.
Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.
Product Details
Format
Paperback
Publication date
2014
Publisher
Palgrave Macmillan United Kingdom
Number of pages
214
Condition
New
Number of Pages
207
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349468362
SKU
V9781349468362
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Stella Bullo
Stella Bullo is Lecturer in Linguistics at Manchester Metropolitan University, UK. Her research interests include critical discourse analysis, Systemic Functional Linguistics and Appraisal theory, language and representation, and advertising and discourse.
Reviews for Evaluation in Advertising Reception
“The book offers a new perspective for advertising studies by locating itself within the context of both reception studies and discourse analysis. … Bullo offers an innovative approach to explaining the construction of evaluative stance in advertising reception and also successfully reveals the delicate complexity of sense-making discourse. … this book can be highly recommended to scholars interested in reception ... Read more