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3%OFFKelm, Orlando R.; Victor, David A. - The Seven Keys to Communicating in Brazil. An Intercultural Approach.  - 9781626163522 - V9781626163522
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The Seven Keys to Communicating in Brazil. An Intercultural Approach.

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Description for The Seven Keys to Communicating in Brazil. An Intercultural Approach. Paperback. Why just talk to Brazilians when you can connect with them? Supplemented by anecdotes, case studies, and photos, this book helps you learn key cultural differences between Brazil and North America that can enable you to overcome communication barriers to forging successful business relationships. Num Pages: 240 pages, 3 recorded music items, 56 colour illustrations, 3 graphs, 3 maps, 1 figure, 1 table, 56. BIC Classification: 2ADPB; CJB. Category: (G) General (US: Trade). Dimension: 216 x 140 x 10. Weight in Grams: 340.
The key to professional success in Brazil is understanding Brazilians. But how do you understand an unfamiliar culture? Seasoned cross-cultural trainers Orlando R. Kelm and David A. Victor use Victor's groundbreaking approach of evaluating a culture's language, environment, social organization, context, authority, nonverbal communication, and time conception to provide a framework for understanding Brazilians and show effective strategies to overcome these communication barriers. The method, referred to as the LESCANT approach makes you the expert evaluator of the culture and helps you easily navigate hurdles that can challenge business relationships. Each chapter of The Seven Keys to Communicating in ... Read more

Product Details

Format
Paperback
Publication date
2016
Publisher
Georgetown University Press United States
Number of pages
240
Condition
New
Number of Pages
240
Place of Publication
Washington, DC, United States
ISBN
9781626163522
SKU
V9781626163522
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-50

About Kelm, Orlando R.; Victor, David A.
Orlando R. Kelm is an associate professor of Hispanic linguistics at the University of Texas at Austin and associate director of Business Language Education at the McCombs School of Business. His publications and consulting center on intercultural communication focus on Latin America and foreign language learning with emphasis on the use of innovative technologies. David A. Victor is a ... Read more

Reviews for The Seven Keys to Communicating in Brazil. An Intercultural Approach.
A state-of-the-art guide for North Americans on how to interact and do business in Brazil.
Hispania
Tackles complicated communication and cultural issues that far exceed knowing superficial details.
Business and Professional Communication Quarterly
Seasoned crosscultural trainers Orlando R. Kelm and David A. Victor use Victor’s groundbreaking approach ... to provide a framework in their new book ... Read more

Goodreads reviews for The Seven Keys to Communicating in Brazil. An Intercultural Approach.


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