Primer of Public Relations Research, Third Edition
Don W. Stacks
€ 88.60
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Description for Primer of Public Relations Research, Third Edition
Hardback. Num Pages: 404 pages. BIC Classification: GPS; KJSP. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 163 x 242 x 23. Weight in Grams: 702.
Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided ... Read more
Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided ... Read more
Product Details
Publisher
Guilford Publications
Format
Hardback
Publication date
2016
Condition
New
Number of Pages
404
Place of Publication
New York, United States
ISBN
9781462522705
SKU
V9781462522705
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Don W. Stacks
Don W. Stacks, PhD, is Professor Emeritus of Public Relations/Corporate Communication in the School of Communication at the University of Miami, Coral Gables, Florida. He served as Director of the Public Relations Program from 1995 to 2009 and Associate Dean for Faculty Research and Creative Support from 2009 to 2013. Dr. Stacks has written more than 300 scholarly articles and ... Read more
Reviews for Primer of Public Relations Research, Third Edition
Stacks provides a comprehensive manual that details how to bridge the rigors of scientific research with the issues confronting contemporary practice. Valuable updates in the third edition include a foundational grounding in global research standards and an overview of Big Data that is clear, complete, and concise.
Patricia Curtin, PhD, Professor and Endowed Chair in Public Relations, University of Oregon ... Read more
Patricia Curtin, PhD, Professor and Endowed Chair in Public Relations, University of Oregon ... Read more