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Frederic B. Mayo - Planning an Applied Research Project in Hospitality, Tourism, and Sports - 9781118637227 - V9781118637227
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Planning an Applied Research Project in Hospitality, Tourism, and Sports

€ 97.75
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Description for Planning an Applied Research Project in Hospitality, Tourism, and Sports Paperback. Num Pages: 272 pages, black & white tables, charts. BIC Classification: GPS; WS; WT. Category: (P) Professional & Vocational. Dimension: 229 x 157 x 15. Weight in Grams: 372.
Planning an Applied Research Project in Hospitality, Tourism and Sports provides a comprehensive and carefully structured treatment of all the aspects involved in planning a research project. Instead of being a statistically oriented book, this text provides a conceptual and process-oriented approach to planning and conducting research. Written for both students and professionals, it is easy to read, short, and to the point, i.e., practical. The book provides basic, yet comprehensive information about doing research, and can be used not only in a research methods course where students will have to plan and conduct a research project, but also in earlier course work to help students learn to write research papers. Planning an Applied Research Project in Hospitality, Tourism and Sports covers a range of subjects including: selecting a topic, conducting a literature review, developing a coherent design, and using various research techniques such as interviews, questionnaires, and observations. It also contains information on analyzing data once it has been collected and developing a proposal to obtain support before undertaking a research project. Unique coverage includes: 2 chapters on conducting and writing a literature review, 1 chapter on analyzing data (from both a qualitative and quantitative perspective), 1 chapter on writing a research proposal, and 3 detailed chapters on techniques.

Product Details

Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2014
Condition
New
Weight
371g
Number of Pages
272
Place of Publication
New York, United States
ISBN
9781118637227
SKU
V9781118637227
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-2

About Frederic B. Mayo
Frederic B. Mayo received his BA cum laude from Amherst College, his MBA in Management from Syracuse University, and his PhD from The Johns Hopkins University. Mayo is now a full-time Clinical Professor at New York Univeristy's School of Continuing and Professional Studies.

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