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A Companion to Survey Research
Michael D. Ornstein
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Description for A Companion to Survey Research
Paperback. This go-to guide covers both the historical background to the emergence of survey research and the practical tools necessary to write survey questions, design a questionnaire, use probability sampling and to understand both pretesting and data collection. Num Pages: 192 pages. BIC Classification: GPS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 242 x 169 x 11. Weight in Grams: 336.
A Companion to Survey Research provides a critical overview and guide to survey methods. Rather than a set of formulas, survey design is understood as a craft where the translation of research questions into a questionnaire, sample design and data collection strategy is based on understanding how respondents answer questions and their willingness to complete a survey.
A Companion to Survey Research provides a critical overview and guide to survey methods. Rather than a set of formulas, survey design is understood as a craft where the translation of research questions into a questionnaire, sample design and data collection strategy is based on understanding how respondents answer questions and their willingness to complete a survey.
Following an account of the invention of survey research in the 1930s, a synthesis of research on question design is followed by a practical guide to designing a questionnaire. Chapters on sampling, which deal with the statistical basis of survey sampling and ... Read more
This book is written for researchers, analysts and policy makers who want to understand the survey data they use, for researchers and students who want to conduct a survey, and for anyone who wants to understand contemporary survey research.
Show LessProduct Details
Publisher
SAGE Publications Ltd United Kingdom
Number of pages
192
Format
Paperback
Publication date
2013
Condition
New
Weight
335g
Number of Pages
192
Place of Publication
London, United Kingdom
ISBN
9781446209097
SKU
V9781446209097
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Michael D. Ornstein
At York University, Michael Ornstein teaches sociology and since 2000 has been the Director of the Institute for Social Research, the largest Canadian university-based survey research organization. He has been active in the development, design and execution of numerous large scale research projects at the Institute, including the Quality of Life project from 1977 to 1981 and the first Canadian ... Read more
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