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Qualitative Methods in Business Research
Paivi Eriksson
€ 65.36
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Description for Qualitative Methods in Business Research
Paperback. Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies. Series: Introducing Qualitative Methods Series. Num Pages: 376 pages. BIC Classification: GPS; KJB. Category: (U) Tertiary Education (US: College). Dimension: 172 x 242 x 21. Weight in Grams: 640.
This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field. Demystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating your findings. It also: Explores the ... Read more
This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field. Demystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating your findings. It also: Explores the ... Read more
Product Details
Publisher
SAGE Publications Ltd
Format
Paperback
Publication date
2015
Series
Introducing Qualitative Methods Series
Condition
New
Number of Pages
376
Place of Publication
London, United Kingdom
ISBN
9781446273395
SKU
V9781446273395
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-3
About Paivi Eriksson
Paivi Eriksson is a Professor of Management at the University of Eastern Finland Business School. Her research focuses on innovation, commercialization, gender and qualitative research methods. She has published research in a number of scholarly journals and co-authored a book titled Qualitative Methods in Business Research (SAGE 2008; 2nd edition forthcoming in 2015/2016).
Reviews for Qualitative Methods in Business Research
Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research
The Qualitative Report Eriksson and Kovalainen have improved on what was already a very useful and usable guide to the theory and application of a range of qualitative methods. All the five ... Read more
The Qualitative Report Eriksson and Kovalainen have improved on what was already a very useful and usable guide to the theory and application of a range of qualitative methods. All the five ... Read more