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R. Craig Lefebvre - Social Marketing and Social Change - 9780470936849 - V9780470936849
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Social Marketing and Social Change

€ 94.02
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Description for Social Marketing and Social Change Paperback. How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Num Pages: 592 pages, Illustrations. BIC Classification: KJMV7; MBN. Category: (P) Professional & Vocational. Dimension: 233 x 178 x 29. Weight in Grams: 968.

How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of society’s most vexing problems. The result is a people-centered approach that relies on insight and empathy as much as on data for the inspiration, design and management of programs that strive for changes for good. This text is ideal for students and professionals in health, nonprofit, business, social services, and other ... Read more

“I’m unaware of a more substantive treatise on social marketing and social change. Theoretically based; pedagogically focused; transdisciplinary; innovative; and action oriented: this book is right for our time, our purpose, and our future thinking and action.”—Robert Gold, MS, PhD, Professor of Public Health and Former Dean of the School of Public Health at the University of Maryland, College Park

“This book -- like its author -- is innovative and forward-looking, yet also well-grounded in the full range of important social marketing fundamentals.”—Edward Maibach, MPH, PhD, University Professor and Director, Center for Climate Change Communication, George Mason University

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Product Details

Format
Paperback
Publication date
2013
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
592
Condition
New
Number of Pages
592
Place of Publication
New York, United States
ISBN
9780470936849
SKU
V9780470936849
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-11

About R. Craig Lefebvre
R. Craig Lefebvre, PhD is a thought leader and practice advocate for applying marketing to social issues. He is chief maven at socialShift—a social design, marketing, and media consultancy, lead change designer at RTI International, and research professor in the University of South Florida College of Public Health.

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