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Camel Cigarette Collectibles
Douglas Congdon-Martin
€ 36.99
€ 28.82
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Description for Camel Cigarette Collectibles
Paperback. Num Pages: 192 pages, 500 color photos. BIC Classification: 3JJPK; 3JJPL; 3JJPN; 3JJPR; TDP; WC. Category: (G) General (US: Trade). Dimension: 219 x 280 x 12. Weight in Grams: 804.
For the nearly all of their first fifty years of existence, Camel Cigarettes sat at the top of the marketplace. But a shift in consumer tastes toward filter cigarettes, begining in the late 1950s, led to a slow erosion of Camel's market share. To stem this loss, R.J. Reynolds began one of the most clever and effective campaigns in advertising history. On its 75th anniversary in 1988 a suave, new character appeared in the Camel Advertising: Joe Camel. This began the most recent chapter in a tradition of fine advertising started by R.J. Reynolds himself. This book documents the Camel ... Read more
For the nearly all of their first fifty years of existence, Camel Cigarettes sat at the top of the marketplace. But a shift in consumer tastes toward filter cigarettes, begining in the late 1950s, led to a slow erosion of Camel's market share. To stem this loss, R.J. Reynolds began one of the most clever and effective campaigns in advertising history. On its 75th anniversary in 1988 a suave, new character appeared in the Camel Advertising: Joe Camel. This began the most recent chapter in a tradition of fine advertising started by R.J. Reynolds himself. This book documents the Camel ... Read more
Product Details
Format
Paperback
Publication date
1999
Publisher
Schiffer Publishing Ltd United States
Number of pages
192
Condition
New
Number of Pages
176
Place of Publication
Atglen, United States
ISBN
9780764301964
SKU
V9780764301964
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-2
About Douglas Congdon-Martin
This new book follows the popular Camel Cigarette Collectibles: The Early Years, 1913-1963, also by Douglas Congdon-Martin.
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