Normal0falsefalsefalseMicrosoftInternetExplorer4/* Style Definitions */table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:10.0pt;font-family:"Times New Roman";mso-ansi-language:#0400;mso-fareast-language:#0400;mso-bidi-language:#0400;}Hong Cheng (Ph.D., Pennsylvania State University) is an associate professor of advertising in the E. W. Scripps School of Journalism at Ohio University. His research interests center on social marketing, international and cross-cultural advertising, and global branding. His work has appeared as dozens of journal articles, book chapters, and conference papers. He co-authored (with Guofang Wan) The Media-Savvy Student (Chicago: Zephyr Press, 2004) and co-edited (with Kara Chan) Advertising and Chinese Society: Impacts and Issues (Copenhagen Business School Press, 2009). He was head of the Advertising Division (2008-2009) and the International Communication Division (2002-2003) of the Association for Education in Journalism and Mass Communication (AEJMC), and secretary (2005) of the American Academy of Advertising (AAA). He is an associate editor of the Asian Journal of Communication.