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Understanding Media Economics
Gillian Doyle
€ 51.99
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Description for Understanding Media Economics
Paperback. Long waited second edition of this popular exploration of media economics. Will be adopted on courses across media management, media policy and the creative industries. Num Pages: 232 pages, black & white illustrations, black & white tables, figures. BIC Classification: JFD; KC. Category: (U) Tertiary Education (US: College). Dimension: 242 x 171 x 13. Weight in Grams: 406.
"Expertly synthesizes economic theory and contemporary cases to both explain the structure of the contemporary media industry and shed insight on the significant challenges and controversies confronting the sector."
- Lucy Küng, Oxford University and Jonkoping University
"A wide-ranging, accessible introduction to media economics and their application to a broad range of media topics from advertising and business models to copyright, audience demand and public policy."
- Chris Bilton, University of Warwick
"An excellent textbook on media economics, which takes into account the full complexity of the subject matter in the context ... Read more
"Expertly synthesizes economic theory and contemporary cases to both explain the structure of the contemporary media industry and shed insight on the significant challenges and controversies confronting the sector."
- Lucy Küng, Oxford University and Jonkoping University
"A wide-ranging, accessible introduction to media economics and their application to a broad range of media topics from advertising and business models to copyright, audience demand and public policy."
- Chris Bilton, University of Warwick
"An excellent textbook on media economics, which takes into account the full complexity of the subject matter in the context ... Read more
Product Details
Publisher
SAGE Publications Inc United States
Number of pages
232
Format
Paperback
Publication date
2013
Condition
New
Number of Pages
232
Place of Publication
Thousand Oaks, United States
ISBN
9781412930772
SKU
V9781412930772
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-17
About Gillian Doyle
Gillian Doyle is Professor of Media Economics and Director of the Centre for Cultural Policy Research (CCPR) at the University of Glasgow where she runs the MSc in Media Management programme.
Reviews for Understanding Media Economics
This is an excellent textbook on media economics, which takes into account the full complexity of the subject matter in the context of structural, technological and creative transformations that characterise digital media at the start of the twenty-first century. Milan Todorovic London Metropolitan University Gillian Doyle′s book provides a wide-ranging, accessible introduction to media economics and their application to ... Read more