Crisis Communications: A Casebook Approach
Kathleen Fearn-Banks
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Description for Crisis Communications: A Casebook Approach
Paperback. Series: Routledge Communication Series. Num Pages: 368 pages. BIC Classification: JFD; JMJ; KJSP. Category: (P) Professional & Vocational; (UU) Undergraduate. Dimension: 156 x 228 x 23. Weight in Grams: 634.
Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning communication with the news media, employees, and consumers in times of crisis. Author Kathleen Fearn-Banks addresses how to choose the best possible words to convey a message, the best method for delivering the message, and the precise and most appropriate audience, in addition to illustrating how to avoid potential mismanagement. ... Read more
Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning communication with the news media, employees, and consumers in times of crisis. Author Kathleen Fearn-Banks addresses how to choose the best possible words to convey a message, the best method for delivering the message, and the precise and most appropriate audience, in addition to illustrating how to avoid potential mismanagement. ... Read more
Product Details
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2016
Series
Routledge Communication Series
Condition
New
Number of Pages
424
Place of Publication
London, United Kingdom
ISBN
9781138923744
SKU
V9781138923744
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Kathleen Fearn-Banks
Kathleen Fearn-Banks is Professor of Communication in the Department of Communication at the University of Washington.
Reviews for Crisis Communications: A Casebook Approach
Crisis Communications provides a useful text for undergraduates new to the crisis field. Fearn-Banks has supplemented groundbreaking early case studies such as Johnson & Johnson's Tylenol case with defining crisis cases such as Columbine and Katrina and more timely studies such as the international Ebola outbreak and racial crises in the United States. - Dr. Barbara S. Gainey, School ... Read more