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Kathy Baxter - Understanding Your Users, Second Edition: A Practical Guide to User Research Methods (Interactive Technologies) - 9780128002322 - V9780128002322
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Understanding Your Users, Second Edition: A Practical Guide to User Research Methods (Interactive Technologies)

€ 56.44
FREE Delivery in Ireland
Description for Understanding Your Users, Second Edition: A Practical Guide to User Research Methods (Interactive Technologies) Paperback. .
This new and completely updated edition is a comprehensive, easy-to-read, how-to guide on user research methods. You'll learn about many distinct user research methods and also pre- and post-method considerations such as recruiting, facilitating activities or moderating, negotiating with product developments teams/customers, and getting your results incorporated into the product. For each method, you'll understand how to prepare for and conduct the activity, as well as analyze and present the data - all in a practical and hands-on way. Each method presented provides different information about the users and their requirements (e.g., functional ... Read more

Product Details

Publisher
Morgan Kaufmann
Format
Paperback
Publication date
2015
Series
Interactive Technologies
Condition
New
Number of Pages
568
Place of Publication
San Francisco, United States
ISBN
9780128002322
SKU
V9780128002322
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2

About Kathy Baxter
Kathy Baxter is a Principal User Researcher at Salesforce. Her research focus has spanned web search, privacy, advertising, enterprise applications, mobile, and more. Previously, Kathy managed the UX Infrastructure team, which supports research globally across Google including research ethics, participant recruitment, research labs, and the development of research tools. Prior to Google, she worked as a Senior Researcher ... Read more

Reviews for Understanding Your Users, Second Edition: A Practical Guide to User Research Methods (Interactive Technologies)
The first edition became my `go-to' book for mastering user requirements gathering. Ten years later, this second edition is even better. Don't leave your office without it!
Joe Dumas, Editor in Chief, Journal of Usability Studies Do you believe in driving while blindfolded? That's what you're doing if you design and market a ... Read more

Goodreads reviews for Understanding Your Users, Second Edition: A Practical Guide to User Research Methods (Interactive Technologies)


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