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Dominic Pettman - Infinite Distraction - 9781509502264 - V9781509502264
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Infinite Distraction

€ 57.55
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Description for Infinite Distraction Hardback. It is often argued that contemporary media homogenize our thoughts and actions, without us being fully aware of the restrictions they impose. Series: Theory Redux. Num Pages: 140 pages. BIC Classification: JFD; UBJ. Category: (P) Professional & Vocational. Dimension: 141 x 198 x 17. Weight in Grams: 328.

It is often argued that contemporary media homogenize our thoughts and actions, without us being fully aware of the restrictions they impose. But what if the problem is not that we are all synchronized to the same motions or moments, but rather dispersed into countless different emotional micro-experiences? What if the effect of so-called social media is to calibrate the interactive spectacle so that we never fully feel the same way as other potential allies at the same time? While one person is fuming about economic injustice or climate change denial, another is giggling at a cute cat video. ... Read more

In this short and provocative book, Dominic Pettman examines the deliberate deployment of what he calls �hypermodulation,� as a key strategy encoded into the contemporary media environment. His account challenges the various narratives that portray social media as a sinister space of synchronized attention, in which we are busily �clicking ourselves to death.� This critical reflection on the unprecedented power of the Internet requires us to rethink the potential for infinite distraction that our latest technologies now allow.

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Product Details

John Wiley and Sons Ltd United Kingdom
Number of pages
Publication date
Theory Redux
Number of Pages
Place of Publication
Oxford, United Kingdom
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Usually ships in 7 to 11 working days

About Dominic Pettman
DOMINIC PETTMAN is Chair of Liberal Studies, New School for Social Research, and Professor of Culture and Media, Eugene Lang College. He has held previous positions at the University of Melbourne, the University of Geneva, and the University of Amsterdam. He is the author or co-author of a large number of publications on technology and society.

Reviews for Infinite Distraction
"The social media of 'Web 2.0' distract us to death, yet they also demand and absorb all our attention. They make us all interchangeable with one another, yet they also divide us into tiny groups that never meet or interact. In Infinite Distraction, Dominic Pettman takes the measure of these odd paradoxes and cuts the Gordian knot of perplexity in ... Read more

Goodreads reviews for Infinite Distraction

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