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Children’s Food: Marketing and innovation
G. Smith
€ 160.59
€ 24.60
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Description for Children’s Food: Marketing and innovation
Hardback. .
The purpose of this book is to serve as essential reading for those innovating and marketing food products for children as well as those determined to better understand the children's marketplace in order to ensure that it is administered in a manner consistent with the long-term aspirations of society. The book begins by setting the scene and looking at the way children influence food choices within the family and the role advertising is thought to play in driving those choices. Professor Stratton of The Psychology Business (Department of Psychology, Leeds University) has world renowned expertise in the methodology of researching ... Read more
The purpose of this book is to serve as essential reading for those innovating and marketing food products for children as well as those determined to better understand the children's marketplace in order to ensure that it is administered in a manner consistent with the long-term aspirations of society. The book begins by setting the scene and looking at the way children influence food choices within the family and the role advertising is thought to play in driving those choices. Professor Stratton of The Psychology Business (Department of Psychology, Leeds University) has world renowned expertise in the methodology of researching ... Read more
Product Details
Publisher
Chapman and Hall
Format
Hardback
Publication date
1997
Condition
New
Number of Pages
258
Place of Publication
London, United Kingdom
ISBN
9780751402742
SKU
V9780751402742
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
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