Klemp (Pepperdine Univ.) examines the place of rhetoric in a free society marked by popular sovereignty. Noting that the merits of rhetoric in politics has been a hotly contested topic within the realm of political theory since the days of Plato and Aristotle, Klemp astutely points out that this very important question has received very little attention at the real-world level of actual boots-on-the-ground politics. In this work, Klemp joins these two approaches, and he does it very well. Building off the work of Plato, Aristotle, John Stuart Mill, and more heavily from the work of John Rawls and Jürgen Habermas, Klemp breaks down rhetoric into three categories
"deliberative persuasion," "strategic persuasion," and "manipulation"
and proceeds to examine the moral qualities of each of these categories. After establishing his theoretical foundations, Klemp moves into real-world politics and examines the implications of the various types of rhetoric in different contextual environments using case studies of three Christian Right groups. This is a very strong piece of work. Summing Up: Highly recommended.
CHOICE
Is it ethical for political operatives to say almost anything, no matter how outrageous, to get their way?  What if those political operatives are religious groups that claim to be guided by biblical principles?  The Morality of Spin moves beyond the usual news cycle discussion of such questions to give us an in-depth inquiry into the ethics of political discourse.  I am especially impressed by the book’s rich understanding of democratic political theory as well as its close attention to the language of argumentation.
Robert Wuthnow, Princeton University This sorely-needed analysis of the political practice of “spin” derives new conceptual distinctions from real-world practice.  The engagingly written cases illustrate why straightforward persuasion is good, strategic persuasion neither good nor bad, and manipulative persuasion condemnable. Klemp breaks fresh analytic ground with an innovative definition of manipulation as the intent to undermine another’s capacity to choose. An important book for any deliberative theorist or any citizen concerned with the uses and misuses of rhetoric in today’s politics. 
Jane Mansbridge, Adams Professor, Kennedy School of Government, Harvard University