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Marks of Excellence
Per Mollerup
€ 49.99
€ 42.01
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Description for Marks of Excellence
Hardcover. Revised edition of the best-selling history of the trademark. Num Pages: 296 pages, 1000. BIC Classification: AKC; GTH. Category: (G) General (US: Trade). Dimension: 260 x 298 x 46. Weight in Grams: 2164.
Marks of Excellence (first published in 1997) offers a rigorous exploration of the trademark: its history, development, style, classification and relevance in today's world. The book includes extensive discussion of its origins in heraldry, monograms, owner's marks and certificates of origins, and also contains a comprehensive taxonomy of trademarks and an alphabetical index of trademark themes.
The text covers every aspect of the trademark, its history, development, style, classification and relevance in today's world. A brief history is given of the origins of the trademark in heraldry, monograms, owner's marks and certificates of origin. The proceeding chapters explore corporate identity ... Read more
Marks of Excellence (first published in 1997) offers a rigorous exploration of the trademark: its history, development, style, classification and relevance in today's world. The book includes extensive discussion of its origins in heraldry, monograms, owner's marks and certificates of origins, and also contains a comprehensive taxonomy of trademarks and an alphabetical index of trademark themes.
The text covers every aspect of the trademark, its history, development, style, classification and relevance in today's world. A brief history is given of the origins of the trademark in heraldry, monograms, owner's marks and certificates of origin. The proceeding chapters explore corporate identity ... Read more
Product Details
Publisher
Phaidon Press Ltd United Kingdom
Number of pages
296
Format
Hardback
Publication date
2013
Condition
New
Number of Pages
296
Place of Publication
London, United Kingdom
ISBN
9780714864747
SKU
V9780714864747
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-5
About Per Mollerup
Per Mollerup has had a varied career as a graphic designer, publisher, editor, author, and television producer. He is the founder of Designlab, a leading Scandinavian consultancy in visual communication, information design and corporate identity. Previously publisher and editor of the magazines Mobilia and Tools, he has produced television programmes and lectured internationally on design.
Reviews for Marks of Excellence
"Expanded with more than 500 new images and an additional 80 pages of material, Marks of Excellence is a great reference book for those working in branding, advertising, and design as well as those interested in the history of your favorite corporate word marks."—Selectism.com "Phaidon's Marks of Excellence is a glossy homage to logos through the ages, backed ... Read more