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Survey Basics
Phillips & Phillips
€ 36.45
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Description for Survey Basics
Paperback. In addition to content on survey design, the book includes a section that evaluates various survey technologies. By applying a simple decision-making process, readers can identify the most appropriate survey tool for their needs. Num Pages: 232 pages. BIC Classification: JNRV; KJMV2. Category: (G) General (US: Trade). Dimension: 241 x 191 x 13. Weight in Grams: 499.
Known for their expertise in ROI, Jack and Patricia Phillips have contributed to another area in the field of measurement and evaluation. Together with Bruce Aaron, they’re offering a useful tool to help learning and development professionals design and administer surveys and questionnaires. Written in the accessible style of ASTD Basics books, this volume covers:
- the purpose of surveys and questionnaires
- types of error that can creep into survey results
- considerations when developing survey questions
- tricks to ensure positive response rates
- content on validity and reliability
- approaches to data analysis and reporting results.
Product Details
Format
Paperback
Publication date
2013
Publisher
American Society for Training & Development United States
Number of pages
250
Condition
New
Number of Pages
288
Place of Publication
Englewood Cliffs, NJ, United States
ISBN
9781562868093
SKU
V9781562868093
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Phillips & Phillips
Jack J. Phillips, PhD, is chairman of the ROI Institute and a world-renowned expert on measurement and evaluation. Phillips provides consulting services for Fortune 500 companies and workshops for major conference providers worldwide. Phillips is also the author or editor of more than 100 articles and 75+ books, including Measuring the Success of Leadership Development: A Step-by-Step Guide for Measuring Impact and Calculating ROI (ATD Press). His work has been featured in the Wall Street Journal, Bloomberg Businessweek, Fortune, and on CNN. Patti Phillips is president and CEO of the ROI Institute and is the ATD Certification Institute's 2015 CPLP Fellow. Since 1997, she has worked with organizations in more than 60 countries as they demonstrate the value of a variety of programs and projects. Patti serves on the board of the Center for Talent Reporting, as Distinguished Principal Research Fellow for The Conference Board, and as faculty on the UN System Staff College in Turin, Italy. Patti has written and edited numerous books and articles on the topics of measurement, evaluation, and ROI. Recent publications include Measuring the Success of Leadership Development, Making Human Capital Analytics Work, Measuring the Success of Learning Through Technology, Measuring the Success of Organization Development, and Measuring Leadership Development: Quantify Your Program's Impact and ROI on Organizational Performance. Bruce Aaron, PhD, has more than 20 years of program evaluation experience, and has presented at international conferences of organizations such as ASTD, ISPI, SALT, AERA, FERA, EERA, AEA, and The Psychometric Society. Aaron has authored or co-authored dozens of presentations, articles, chapters, and books, including Isolation of Results: Defining the Impact of the Program with Jack Phillips, and a chapter for The ASTD Handbook of Measuring and Evaluating Training.
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