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Critical Discourse Analysis of South Asian Women's Magazines
L. Mcloughlin
€ 113.04
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Description for Critical Discourse Analysis of South Asian Women's Magazines
Hardback. Series: Palgrave Studies in Language, Gender and Sexuality. Num Pages: 224 pages, 4 colour illustrations, 4 colour tables, biography. BIC Classification: CFB; CFGR; JFC; JFD; JFSJ; JFSL. Category: (G) General (US: Trade). Dimension: 210 x 148. .
This intriguing book applies Critical Discourse Analysis to a range of South Asian women’s lifestyle magazines, exposing the disconnection between the magazines’ representations of South Asian women and the lived realities of the target audience. The author challenges the notion that discourses of freedom and choice employed by women’s magazines are emancipatory, demonstrating instead that the version of feminism on offer is a commodified form which accords with the commercial aims of the publications. McLoughlin demonstrates that whilst British magazines present women in the East as the exotic and culturally superior ‘Other’, women in India are encouraged to emulate Western ... Read more
This intriguing book applies Critical Discourse Analysis to a range of South Asian women’s lifestyle magazines, exposing the disconnection between the magazines’ representations of South Asian women and the lived realities of the target audience. The author challenges the notion that discourses of freedom and choice employed by women’s magazines are emancipatory, demonstrating instead that the version of feminism on offer is a commodified form which accords with the commercial aims of the publications. McLoughlin demonstrates that whilst British magazines present women in the East as the exotic and culturally superior ‘Other’, women in India are encouraged to emulate Western ... Read more
Product Details
Format
Hardback
Publication date
2016
Publisher
Palgrave Macmillan United Kingdom
Number of pages
224
Condition
New
Series
Palgrave Studies in Language, Gender and Sexuality
Number of Pages
263
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137398772
SKU
V9781137398772
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About L. Mcloughlin
Linda McLoughlin is a senior lecturer in the English Department at Liverpool Hope University, UK. She specializes in Language, Gender and Sexuality and Critical Discourse Analysis. She is the author of The Language of Magazines (2000) and has appeared on BBC radio talking about her research.
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