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FireSigns: A Semiotic Theory for Graphic Design (Design Thinking, Design Theory)
Steven Skaggs
€ 51.69
€ 49.46
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Description for FireSigns: A Semiotic Theory for Graphic Design (Design Thinking, Design Theory)
hardcover. .
Semiotics concepts from a design perspective, offering the foundation for a coherent theory of graphic design as well as conceptual tools for practicing designers. Graphic design has been an academic discipline since the post-World War II era, but it has yet to develop a coherent theoretical foundation. Instead, it proceeds through styles, genres, and imitation, drawing on sources that range from the Bauhaus to deconstructionism. In FireSigns, Steven Skaggs offers the foundation for a semiotic theory of graphic design, exploring semiotic concepts from design and studio art perspectives and offering useful conceptual tools for practicing designers. ... Read more
Semiotics concepts from a design perspective, offering the foundation for a coherent theory of graphic design as well as conceptual tools for practicing designers. Graphic design has been an academic discipline since the post-World War II era, but it has yet to develop a coherent theoretical foundation. Instead, it proceeds through styles, genres, and imitation, drawing on sources that range from the Bauhaus to deconstructionism. In FireSigns, Steven Skaggs offers the foundation for a semiotic theory of graphic design, exploring semiotic concepts from design and studio art perspectives and offering useful conceptual tools for practicing designers. ... Read more
Product Details
Publisher
The MIT Press
Format
Hardback
Publication date
2017
Series
Design Thinking, Design Theory
Condition
New
Weight
28g
Number of Pages
296
Place of Publication
Cambridge, Mass., United States
ISBN
9780262035439
SKU
V9780262035439
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-7
About Steven Skaggs
Steven Skaggs is Professor of Design at the Hite Art Institute of the University of Louisville. A semiotician, calligrapher, and font designer, he explores the connections between the visual and verbal worlds.
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