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Bridging the Gaps in Global Communication
Doug Newsom
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Description for Bridging the Gaps in Global Communication
Paperback. This major textbook for a growing area of study provides the reader with the framework necessary for understanding the implications of communication in the global media marketplace. Using practical examples, Newsom offers students and media professionals an indispensable guide to mastering the art of international and intercultural communication. Num Pages: 168 pages, 14 illustrations. BIC Classification: GTC. Category: (P) Professional & Vocational. Dimension: 229 x 154 x 14. Weight in Grams: 258.
This major textbook for a growing area of study provides the reader with the framework necessary for understanding the implications of communication in the global media marketplace. Using practical examples, Newsom offers students and media professionals an indispensable guide to mastering the art of international and intercultural communication.
Key features include:
- Addresses an important subject that few other books do: how to communicate in the global media marketplace at both the interpersonal and public level
- Explores mass modes of communication including advertising, public relations, the Internet, news, and magazines
- Rich with real life examples, chosen to appeal to students
- Draws on the author's ... Read more
- Examines the factors that are influencing cross-cultural communication, bringing together practical, philosophical, and theoretical approaches to various types of interaction.
Bridging the Gaps in Global Communication is accompanied by an instructor’s manual, available at www.blackwellpublishing.com/newsom.
Show LessProduct Details
Format
Paperback
Publication date
2006
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
168
Condition
New
Number of Pages
164
Place of Publication
Hoboken, United States
ISBN
9781405144124
SKU
V9781405144124
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Doug Newsom
Dr. Doug Newsom teaches at Texas Christian University, is a public relations practitioner and has served on the board of a publicly-held company since 1982. She is the senior co-author of Public Relations Writing: Form and Style (with the late Bob Carrell and now Jim Haynes, 2004), This Is PR (with Judy VanSlyke Turk and Dean Kruckeberg, 1999), and Media ... Read more
Reviews for Bridging the Gaps in Global Communication
"Once again Doug Newsom has done the communication discipline a favor with an outstanding analysis of global communication, its problems and its promises. This is a book worth reading." - Don W. Stacks, University of Miami "A thought-provoking volume that addresses many issues for those who are working or planning to work abroad. The exercises are useful for ... Read more