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So Clean: Lord Leverhulme, Soap and Civilisation
Brian Lewis
€ 33.19
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Description for So Clean: Lord Leverhulme, Soap and Civilisation
Paperback. A fully contextualized, critical biography of William Hesketh Lever, 1st Lord Leverhulme (1851-1925), the founder of the Lever Brothers' Sunlight Soap empire. Intended for a broad academic, student and popular readership. Num Pages: 256 pages, Illustrations, black & white. BIC Classification: 1DBK; 3JH; 3JJ; HBJD1; HBLL; HBLW; HBTB. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 158 x 14. Weight in Grams: 390.
This book is an unorthodox biography of William Hesketh Lever, 1st Lord Leverhulme (1851–1925), the founder of the Lever Brothers’ Sunlight Soap empire. So clean places Lever squarely in his social and cultural context and is fully informed by recent historical scholarship, using him as an entry-point for contextualized and comparative essays on the history of advertising; on factory paternalism, town planning, the Garden City movement and their ramifications across the twentieth century; and on colonialism and forced labour in the Belgian Congo and the South Pacific. It concludes with a discussion of his extraordinary attempt, in his final years, ... Read more
This book is an unorthodox biography of William Hesketh Lever, 1st Lord Leverhulme (1851–1925), the founder of the Lever Brothers’ Sunlight Soap empire. So clean places Lever squarely in his social and cultural context and is fully informed by recent historical scholarship, using him as an entry-point for contextualized and comparative essays on the history of advertising; on factory paternalism, town planning, the Garden City movement and their ramifications across the twentieth century; and on colonialism and forced labour in the Belgian Congo and the South Pacific. It concludes with a discussion of his extraordinary attempt, in his final years, ... Read more
Product Details
Format
Paperback
Publication date
2012
Publisher
Manchester University Press United Kingdom
Number of pages
260
Condition
New
Number of Pages
256
Place of Publication
Manchester, United Kingdom
ISBN
9780719089138
SKU
V9780719089138
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Brian Lewis
Brian Lewis is Associate Professor of History at McGill University, Montreal -- .
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