New textbook presenting the enterprise environment in Ireland and the concept of entrepreneurship, together with the principles of business management and their application within an Irish SME start-up context.

• Reviews current enterprise policies, focusing on research, development and innovation within a ‘smart economy’ with details of various State agencies and the assistance they can offer.
  
  
• Clearly explains the concept of entrepreneurship and explores the main sources of business ideas.
  
  
• Explores the main areas of business management within an Irish context:
  
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  • Identifies various types of business organisations
  • Outlines sources of finance, public procurement, financial management and auditing principles
  • Presents key Irish taxation obligations of small and medium enterprises
  • Highlights relevant Irish employment legislation, insurance information and legal issues relating to the sale of goods and services
  • Strong focus is placed on intellectual property rights.
    
    
• Considers various issues that arise in a business start-up, such as new product development, stages of growth, options for insolvent companies, as well as exit strategies
  
  
• Provides a sample layout of a feasibility study and a business plan to aid the student when embarking on an entrepreneurship project.

WRITTEN FOR
- Students taking entrepreneurship courses in universities and Institutes of Technology
- Fáilte Ireland courses where entrepreneurship is a module
- Any course where entrepreneurship is a module
- People managing their own business, as well as aspiring entrepreneurs