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Acquisitions & collection development

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Acquisitions & collection development

Paperback. Focusing on the heart of the library - its collection - this text shows how marketing techniques can be applied to library collection development. After a brief discussion of the rational for a marketing approach, it proceeds through each step of an effective marketing initiative. Num Pages: 364 pages, black & white illustrations. BIC Classification: GLC; GLH. Category: (P) Professional & Vocational. Dimension: 254 x 178 x 24. Weight in Grams: 783.
Format
Paperback
Publication date
2002
Publisher
ABC-CLIO United States
Edition
2 Rev ed
Number of pages
364
Condition
New
SKU
V9781563086489
ISBN
9781563086489

€ 53.53

Hardcover. Creating a Streaming Video Collection for Your Library covers the main processes associated with streaming video, from licensing to access and evaluation, and will serve as a key reference and source of best practices for libraries adding streaming video titles to their collections. Num Pages: 134 pages, 13 black & white illustrations, 2 tables. BIC Classification: GLH; GLM. Category: (P) Professional & Vocational. Dimension: 159 x 232 x 15. Weight in Grams: 358.
Publisher
Rowman & Littlefield Publishers
Format
Hardback
Publication date
2014
Condition
New
SKU
V9780810884557
ISBN
9780810884557

€ 79.74

Paperback. Num Pages: 388 pages. BIC Classification: GLF; GLH. Category: (P) Professional & Vocational. Dimension: 153 x 284 x 29. Weight in Grams: 548.
Publisher
Rowman & Littlefield Publishers
Format
Paperback
Publication date
2016
Edition
Reprint
Condition
New
SKU
V9781442263789
ISBN
9781442263789

€ 62.48