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Sesame Street and the Reform of Children´s Television
Robert W. Morrow
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Description for Sesame Street and the Reform of Children´s Television
Paperback. Through extensive archival research and a systematic study of sample programs from Sesame Street's first ten seasons, Morrow tells the story of Sesame Street's creation; the ideas, techniques, organization, and funding behind it; its place in public discourse; and its ultimate and unfortunate failure as an agent of commercial television reform. Num Pages: 256 pages, 16, 14 black & white halftones, 2 black & white line drawings. BIC Classification: 1KBB; APT; JFDT. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 229 x 154 x 16. Weight in Grams: 414.
By the late 1960s more than a few critics of American culture groused about the condition of television programming and, in particular, the quality and content of television shows for children. In the eyes of the reform-minded, commercial television crassly exploited young viewers; its violence and tastelessness served no higher purpose than the bottom line. The Children's Television Workshop (CTW)-and its fresh approach to writing and producing programs for kids-emerged from this growing concern. Sesame Street-CTW's flagship, hour-long show-aimed to demonstrate how television could help all preschoolers, including low-income urban children, prepare for first grade. In this engaging study ... Read more
By the late 1960s more than a few critics of American culture groused about the condition of television programming and, in particular, the quality and content of television shows for children. In the eyes of the reform-minded, commercial television crassly exploited young viewers; its violence and tastelessness served no higher purpose than the bottom line. The Children's Television Workshop (CTW)-and its fresh approach to writing and producing programs for kids-emerged from this growing concern. Sesame Street-CTW's flagship, hour-long show-aimed to demonstrate how television could help all preschoolers, including low-income urban children, prepare for first grade. In this engaging study ... Read more
Product Details
Format
Paperback
Publication date
2008
Publisher
Johns Hopkins University Press United States
Number of pages
256
Condition
New
Number of Pages
256
Place of Publication
Baltimore, MD, United States
ISBN
9780801890857
SKU
V9780801890857
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Robert W. Morrow
Robert W. Morrow is an assistant professor of history at Morgan State University.
Reviews for Sesame Street and the Reform of Children´s Television
An insightful look at American children's television. Library Journal 2005 [An] accessible, well-researched introduction to the people and principles behind the show's creation... Essential. Choice 2006 Any student of film, television, sociology and American history will find it intriguing and educational. California Bookwatch 2006 Morrow's engaging and straightforward book takes us back to that moment in the late 1960s when ... Read more