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Hollywood 1938: Motion Pictures´ Greatest Year
Catherine Jurca
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Description for Hollywood 1938: Motion Pictures´ Greatest Year
Paperback. Drawing on the records of studio personnel, independent exhibitors, moviegoers, and the motion pictures themselves, this title analyzes what was wrong - and right - with Hollywood at the end of a heralded decade, and how the industry's troubles changed the making and marketing of films in 1938 and beyond. Num Pages: 284 pages, 15 b/w photographs, 1 table. BIC Classification: 1KBB; 3JJG; APF; KNTC. Category: (P) Professional & Vocational. Dimension: 153 x 228 x 17. Weight in Grams: 398.
In "Hollywood 1938", Catherine Jurca brings to light a tumultuous year of crisis that has been neglected in histories of the studio era. With attendance in decline, negative publicity about stars that were "poison at the box office", and a spate of bad films, industry executives decided that the public was fed up with the movies. Jurca describes their desperate attempt to win back audiences by launching Motion Pictures' Greatest Year, a massive, and unsuccessful, public relations campaign conducted in theaters and newspapers across North America. Drawing on the records of studio personnel, independent exhibitors, moviegoers, and the motion pictures ... Read more
In "Hollywood 1938", Catherine Jurca brings to light a tumultuous year of crisis that has been neglected in histories of the studio era. With attendance in decline, negative publicity about stars that were "poison at the box office", and a spate of bad films, industry executives decided that the public was fed up with the movies. Jurca describes their desperate attempt to win back audiences by launching Motion Pictures' Greatest Year, a massive, and unsuccessful, public relations campaign conducted in theaters and newspapers across North America. Drawing on the records of studio personnel, independent exhibitors, moviegoers, and the motion pictures ... Read more
Product Details
Format
Paperback
Publication date
2012
Publisher
University of California Press United States
Number of pages
284
Condition
New
Number of Pages
284
Place of Publication
Berkerley, United States
ISBN
9780520271807
SKU
V9780520271807
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Catherine Jurca
Catherine Jurca is Professor of English at California Institute of Technology. She is the author of White Diaspora: The Suburb and the Twentieth Century American Novel.
Reviews for Hollywood 1938: Motion Pictures´ Greatest Year
"A fascinating and substantial contribution to the cultural history of Hollywood film... Highly recommended."
S. C. Dillon, Bates College Choice
S. C. Dillon, Bates College Choice