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Essentials of Intellectual Property: Law, Economics, and Strategy
Alexander I. Poltorak
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Description for Essentials of Intellectual Property: Law, Economics, and Strategy
Paperback. Full of tips, techniques, illustrative real-world examples, exhibits, and best practices, this second edition will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property. It presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-known forms of IP. Num Pages: 320 pages, Illustrations, forms. BIC Classification: 1KBB; KJ; LAY; LNR; TBY. Category: (P) Professional & Vocational. Dimension: 165 x 229 x 21. Weight in Grams: 402.
The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors
Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property.
- Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works
- Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence
- Offers an introduction to IP licensing and enforcement
- Now features discussion of critical precedent-setting ... Read more
Providing business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities.
Show LessProduct Details
Format
Paperback
Publication date
2011
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
292
Condition
New
Number of Pages
320
Place of Publication
New York, United States
ISBN
9780470888506
SKU
V9780470888506
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Alexander I. Poltorak
ALEXANDER I. POLTORAK is the founder, Chairman, and CEO of General Patent Corporation (GPC), an intellectual property (IP) firm focusing on intellectual property strategy and valuation, IP licensing, and enforcement. PAUL J. LERNER is the Senior Vice President and General Counsel of General Patent Corporation (GPC). He coauthored Essentials of Licensing Intellectual Property, as well as articles in ... Read more
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