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A Novel Marketplace: Mass Culture, the Book Trade, and Postwar American Fiction
Evan Brier
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Description for A Novel Marketplace: Mass Culture, the Book Trade, and Postwar American Fiction
Hardback. Analyzing novels such as The Sheltering Sky, Fahrenheit 451, and Peyton Place, Evan Brier reveals how novelists and the book trade positioned their works as antidotes to mid-twentieth-century mass culture, even as new partnerships between publishers and mass-culture institutions contributed to the success of these writings. Num Pages: 224 pages, black & white illustrations. BIC Classification: 1KBB; 2AB; DSBH; DSK. Category: (U) Tertiary Education (US: College). Dimension: 237 x 162 x 19. Weight in Grams: 474.
As television transformed American culture in the 1950s, critics feared the influence of this newly pervasive mass medium on the nation's literature. While many studies have addressed the rhetorical response of artists and intellectuals to mid-twentieth-century mass culture, the relationship between the emergence of this culture and the production of novels has gone largely unexamined. In A Novel Marketplace, Evan Brier illuminates the complex ties between postwar mass culture and the making, marketing, and reception of American fiction. Between 1948, when television began its ascendancy, and 1959, when Random House became a publicly owned corporation, ... Read more
As television transformed American culture in the 1950s, critics feared the influence of this newly pervasive mass medium on the nation's literature. While many studies have addressed the rhetorical response of artists and intellectuals to mid-twentieth-century mass culture, the relationship between the emergence of this culture and the production of novels has gone largely unexamined. In A Novel Marketplace, Evan Brier illuminates the complex ties between postwar mass culture and the making, marketing, and reception of American fiction. Between 1948, when television began its ascendancy, and 1959, when Random House became a publicly owned corporation, ... Read more
Product Details
Publisher
University of Pennsylvania Press
Format
Hardback
Publication date
2010
Condition
New
Weight
474g
Number of Pages
224
Place of Publication
Pennsylvania, United States
ISBN
9780812242072
SKU
V9780812242072
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Evan Brier
Evan Brier teaches English at the University of Minnesota, Duluth.
Reviews for A Novel Marketplace: Mass Culture, the Book Trade, and Postwar American Fiction
A Novel Marketplace will contribute significantly to the revision of our understanding of '50s fiction production in the United States. Evan Brier has written an impressive work to which readers will turn for much-needed elucidation and instruction on a topic that helps to galvanize the historical study of mid-twentieth-century fiction. -Gordon Hutner, University of Illinois at Urbana-Champaign