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Jewels in the Crown: How Tata of India Transformed Britain's Jaguar and Land Rover
Ray Hutton
€ 21.99
€ 18.16
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Description for Jewels in the Crown: How Tata of India Transformed Britain's Jaguar and Land Rover
Hardcover. The remarkable story of the transformation of the Jaguar and Land Rover brands. Num Pages: 224 pages, Illustrations. BIC Classification: 1DBK; 3JMC; KJVB; KNDR. Category: (G) General (US: Trade). Dimension: 235 x 164 x 26. Weight in Grams: 602.
Jewels in the Crown provides an analysis of Tata's acquisition of Jaguar and Land Rover in 2008, and subsequent transformation of their fortunes, written by an award-winning motoring writer. Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit, but also transformed the public image of these long-established British brands. At the time of the takeover, both brands (once the crown jewels of the British motor industry) had been tarnished by a patchy reputation for quality and reliability. Tata bought a new approach to the business, with fast decision-making and a solid, ... Read more
Jewels in the Crown provides an analysis of Tata's acquisition of Jaguar and Land Rover in 2008, and subsequent transformation of their fortunes, written by an award-winning motoring writer. Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit, but also transformed the public image of these long-established British brands. At the time of the takeover, both brands (once the crown jewels of the British motor industry) had been tarnished by a patchy reputation for quality and reliability. Tata bought a new approach to the business, with fast decision-making and a solid, ... Read more
Product Details
Publisher
Elliott & Thompson
Number of pages
224
Format
Hardback
Publication date
2013
Condition
New
Number of Pages
224
Place of Publication
London, United Kingdom
ISBN
9781908739827
SKU
V9781908739827
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-5
About Ray Hutton
Ray Hutton has been writing about the motor industry for more than 35 years. A former editor-in-chief of Autocar magazine, his work appears in magazines and newspapers all over the world, including the Sunday Times and Motor Trader (UK), Car and Driver (USA), and Overdrive (India). He was twice-winner of the Bentley International Award presented by the UK ... Read more
Reviews for Jewels in the Crown: How Tata of India Transformed Britain's Jaguar and Land Rover
"One question that burns ... is how on earth Tata of India managed to turn Jaguar Land Rover into a success when previous owners apparently could not. In a fascinating 200 pages, Hutton examines history and strategy, and supplies surprising answers."
Autocar 29 May 2013; "Ray Hutton is one of the most accomplished and celebrated motoring journalists of our time ... ... Read more
Autocar 29 May 2013; "Ray Hutton is one of the most accomplished and celebrated motoring journalists of our time ... ... Read more