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Active Audience
Huimin Jin
€ 40.99
€ 28.83
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Description for Active Audience
Paperback. Num Pages: 180 pages. BIC Classification: 1DBK; HBJD1; JFD. Category: (G) General (US: Trade). Dimension: 225 x 151 x 14. Weight in Grams: 256.
Despite a number of retrospective works on cultural studies, to date no other book dedicates itself to the historical and theoretical examination of British cultural studies' engagement with the "active audience theory" of the Birmingham School and its legacies. However, this book is no mere reconstruction of active audience theory as Huimin Jin develops new theoretical insights initially through a critical review of Stuart Hall's classical model of "encoding/decoding" and close readings of David Morley's groundbreaking ethnographic audience studies. Questioning the discourse model of the active audience proposed by Hall and Morley, Jin elaborates a new materialistic concept of audiences ... Read more
Despite a number of retrospective works on cultural studies, to date no other book dedicates itself to the historical and theoretical examination of British cultural studies' engagement with the "active audience theory" of the Birmingham School and its legacies. However, this book is no mere reconstruction of active audience theory as Huimin Jin develops new theoretical insights initially through a critical review of Stuart Hall's classical model of "encoding/decoding" and close readings of David Morley's groundbreaking ethnographic audience studies. Questioning the discourse model of the active audience proposed by Hall and Morley, Jin elaborates a new materialistic concept of audiences ... Read more
Product Details
Format
Paperback
Publication date
2012
Publisher
Transcript Verlag Germany
Number of pages
180
Condition
New
Number of Pages
180
Place of Publication
, Germany
ISBN
9783837618969
SKU
V9783837618969
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-2
About Huimin Jin
Huimin Jin (PhD) is 211 Chair Professor of Cultural Theory & Aesthetics at Shanghai International Studies University, Shanghai, and Professor of Literary Theory at the Chinese Academy of Social Sciences, Beijing, China. His publications, among others, include »Post-Confucian Turn« (2008), »Consequences of New Media: A Critical Theory Concerning the End of Literature« (2005), »Postmodernity and Dialectical Hermeneutics« (2002), »Beyond the ... Read more
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