Checkout/View Shopping Cart >>
×


 x 

Shopping cart

Shop By

Categories

Home » Health & Personal Development » Switch: How to change things when change is hard
29%OFFDan Heath - Switch: How to change things when change is hard - 9781847940322 - V9781847940322
Stock image for illustration purposes only - book cover, edition or condition may vary.

Switch: How to change things when change is hard

€ 17.99
€ 12.81
You save € 5.18!
FREE Delivery in Ireland

Usually ships in 5 to 9 working days

Description for Switch: How to change things when change is hard Paperback. We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? The authors argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Num Pages: 320 pages. BIC Classification: VSP. Category: (G) General (US: Trade). Dimension: 215 x 130 x 22. Weight in Grams: 232.

'A fantastic book.' WIRED

'Witty and instructive.' WALL STREET JOURNAL

'Invaluable for anyone wanting to make long-lasting change a reality.' BBC FOCUS

'A must-read.' FORBES
______________________________________________

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles...

Read more

'A fantastic book.' WIRED

'Witty and instructive.' WALL STREET JOURNAL

'Invaluable for anyone wanting to make long-lasting change a reality.' BBC FOCUS

'A must-read.' FORBES
______________________________________________

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal?

This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need to understand how our minds function in order to unlock shortcuts to switch up our behaviours. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change.

Product Details

Publisher
Cornerstone
Format
Paperback
Publication date
2011
Condition
New
Number of Pages
320
Place of Publication
London, United Kingdom
ISBN
9781847940322
SKU
V9781847940322
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-99

About Dan Heath
Dan Heath (Author) Dan Heath is the #1 New York Times bestselling co-author/author of six books, including Made to Stick, Switch, and The Power of Moments. His books have sold over four million copies worldwide and been translated into thirty-five languages. Dan also hosts the award-winning podcast What It’s Like To Be…, which explores what it’s like to walk in...
Read more
Dan Heath (Author) Dan Heath is the #1 New York Times bestselling co-author/author of six books, including Made to Stick, Switch, and The Power of Moments. His books have sold over four million copies worldwide and been translated into thirty-five languages. Dan also hosts the award-winning podcast What It’s Like To Be…, which explores what it’s like to walk in the shoes of people from different professions (a mystery novelist, a cattle rancher, a forensic accountant, and more). He lives in Durham, North Carolina. Chip Heath (Author) Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books: Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California.

Reviews for Switch: How to change things when change is hard
A fantastic book
Wired
Witty and instructive
Wall Street Journal
Switch is likely to prove invaluable to anyone wanting to make long-lasting change a reality
BBC Focus
Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers...
Read more
A fantastic book
Wired
Witty and instructive
Wall Street Journal
Switch is likely to prove invaluable to anyone wanting to make long-lasting change a reality
BBC Focus
Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath - authors of the best-selling Made to Stick - survey efforts to shape human behaviour in search of what works. Even when change isn't easy, it's often worth making
Time
A must-read
Forbes
Dan and Chip Heath have done it again ... Any leader looking to create change in his organization need not look beyond this little book. It is packed with examples and hands-on tools that will get you moving right away. And it is really a fun read
BusinessWeek
Chip and Dan Heath have mined the latest psychological research to work out how to engage our emotional brain, and encourage us to focus on "bright spots" - techniques proven to help us change bad habits - rather than merely telling us what we're doing wrong
Psychologies
Provides a useful framework for understanding change and is full of suggestions for "fooling yourself"- and those around you - into making changes you want to make but can't
Director

Goodreads reviews for Switch: How to change things when change is hard