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Sway: The Irresistible Pull of Irrational Behaviour
Ori Brafman
€ 20.99
€ 15.19
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Description for Sway: The Irresistible Pull of Irrational Behaviour
Paperback. Why are we more likely to fall in love when we feel in danger? Why would an experienced pilot disregard his training and the rules of the aviation industry, leading to the deadliest airline crash in history? This book lets you discover the answers. Num Pages: 224 pages. BIC Classification: VSP. Category: (G) General (US: Trade). Dimension: 198 x 132 x 15. Weight in Grams: 160.
Why are we more likely to fall in love when we feel in danger?
Why would an experienced pilot disregard his training and the rules of the aviation industry, leading to the deadliest airline crash in history?
Why do we find it near-impossible to re-evaluate our first impressions of a person or situation, even when the evidence shows we were wrong?
Discover the answers in Sway.
We all believe we are rational beings, yet the truth is that we're much more prone to irrational behaviour than we realise or like to admit. In this compelling book, ... Read more
Product Details
Publisher
Virgin Books
Format
Paperback
Publication date
2009
Condition
New
Number of Pages
224
Place of Publication
London, United Kingdom
ISBN
9780753516829
SKU
V9780753516829
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-34
About Ori Brafman
Ori Brafman is the author of The Starfish and the Spider (Portfolio, 2007). He lectures internationally in front of Fortune 500, government and military audiences. He also serves on the boards of non-profit organisations A Home Within and The Plexus Institute. He holds an MBA from Stanford Graduate School of Business. Rom Brafman holds a doctoral degree in ... Read more
Reviews for Sway: The Irresistible Pull of Irrational Behaviour
A breezy introduction to the science of decision making ... shows the many ways in which logical thought can be subverted or "swayed"
Wall Street Journal
A breathtaking book that will challenge your every thought, Sway hovers above the intersection of Blink and Freakonomics.
Tom Rath, co-author of the New York Times Number 1 bestseller 'How Full ... Read more
Wall Street Journal
A breathtaking book that will challenge your every thought, Sway hovers above the intersection of Blink and Freakonomics.
Tom Rath, co-author of the New York Times Number 1 bestseller 'How Full ... Read more