
Flipnosis: The Art of Split-Second Persuasion. Kevin Dutton
Professor Kevin Dutton
'What if I were to tell you that a psychopathic arsonist might also be the person most likely to save you from a burning building?'
*This book is about a special kind of persuasion: 'flipnosis'. It has an incubation period of just seconds, and can instantly disarm even the most discerning mind. Flipnosis is black-belt mind control. It doesn't just turn the tables, it kicks them over.
*From the malign but fascinating powers of psychopaths, serial killers and con men to the political genius of Winston Churchill - via the grandmasters of martial arts, Buddhist monks, magicians, advertisers, salesmen, CEOs and frogs that mug each other - Kevin Dutton's brilliantly original and revelatory book explores what cutting-edge science can teach us about the techniques of persuasion.
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About Professor Kevin Dutton
Reviews for Flipnosis: The Art of Split-Second Persuasion. Kevin Dutton
Richard Wiseman, author of Quirkology
So mind-alteringly brilliant that I'm amazed it hasn't been made illegal
Howard Marks Kevin Dutton is not the Messiah. But he's got a whole bunch of stories and parables that shed new light on how we are persuaded.
Terry Jones and Michael Palin Brilliant . . . Kevin Dutton is simply a genius. I now tell his stories as if they were my own
Andy McNab [A] wide-ranging and entertaining tour of the science of persuasion and influence . . . exposing, along with many other wonders, just how many scientists are currently at work in the shadowy territories of human personality, psychological improvement and, essentially, mind control
The Sunday Times
Eminently readable . . . presents brilliant and highly original advice on how to get someone to do something
V.S.Ramachandran Flipnosis offers some powerful insights into the art and science of getting people to do what you want. You can't fault Dutton's eye for a good story . . . The book contains plenty of tricks to help you get your own way or turn around a sticky situation
New Scientist
Once you start reading this absorbing book, you see attempted flipnosis everywhere - and there's no better example than the word 'flipnosis' itself. Having promised you the secrets of this great phenomenon, Dutton keeps you waiting for them until well into the second half of the book, by which time you are well and truly hooked. He is no mean flipnotist, which I'm sure he'll take as the greatest possible compliment
The Daily Mail
Fascinating, intelligent and accessible . . . Full of useful techniques, this book will help you get your own way in every aspect of life
Scarlet Magazine
As fascinating as it is alarming . . . Read it. Apply it
Men's Health