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The Customer-Driven Playbook - Converting Customer Insights into Successful Products
Travis Lowdermilk
€ 51.99
€ 39.78
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Description for The Customer-Driven Playbook - Converting Customer Insights into Successful Products
Paperback. The Customer-Driven Playbook details a complete end-to-end process to help large teams and organizations learn from their customers, conceptualize new ideas, and build products their customers will love. Num Pages: 250 pages. BIC Classification: UGB. Category: (P) Professional & Vocational. Dimension: 250 x 150 x 15. Weight in Grams: 666.
Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meaningful action. That's where The Customer-Driven Playbook comes in. This practical guide provides a complete end-to-end process that will help you understand customers, identify their problems, conceptualize new ideas, and create fantastic products they'll love. To build successful products, you need to continually test your assumptions about your customers and the products you build. This book shows team leads, researchers, designers, and managers how to use the Hypothesis Progression Framework (HPF) to formulate, experiment with, and ... Read more
Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meaningful action. That's where The Customer-Driven Playbook comes in. This practical guide provides a complete end-to-end process that will help you understand customers, identify their problems, conceptualize new ideas, and create fantastic products they'll love. To build successful products, you need to continually test your assumptions about your customers and the products you build. This book shows team leads, researchers, designers, and managers how to use the Hypothesis Progression Framework (HPF) to formulate, experiment with, and ... Read more
Product Details
Publisher
O´Reilly Media, Inc, USA
Format
Paperback
Publication date
2017
Condition
New
Weight
665g
Number of Pages
254
Place of Publication
Sebastopol, United States
ISBN
9781491981276
SKU
V9781491981276
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Travis Lowdermilk
Travis Lowdermilk has been building software experiences as both a developer and a designer for over 15 years. Currently, Travis is a UX Designer at Microsoft, helping teams apply design thinking to their products. To learn more about Travis, visit: www.travislowdermilk.com Jessica Rich is a UX Researcher at Microsoft with a PhD in Human Factors. With over a decade of ... Read more
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