"Alan Bryman and Duncan Cramer take the reader on a journey through their first steps in using SPSS and data entry, through to how to decide which statistical technique is the most appropriate for their research and how to interpret each aspect of their analyses. This book is one of the most comprehensive and accessible books available on the market." - Professor Dominic Upton, Head of Psychology, University of Worcester, UK "Bryman and Cramer’s Quantitative Data Analysis has long been one of the best texts in the field. Crucially it explains why something is done, as well as how. Most importantly it does it without recourse to daunting formulae and calculations. It takes students from the beginnings of data analysis, assuming no knowledge of either statistics or SPSS and by the end of it a student can be an accomplished analyst." - Malcolm Williams, Director, Cardiff University. School of Social Sciences, UK "A helpful, user friendly introduction for quantitative data analysis using SPSS designed for students in both psychology and sociology fields." - Andrada Ivanescu, East Carolina University, US, in The American Statistician "Alan Bryman and Duncan Cramer take the reader on a journey through their first steps in using SPSS and data entry, through to how to decide which statistical technique is the most appropriate for their research and how to interpret each aspect of their analyses. This book is one of the most comprehensive and accessible books available on the market." - Professor Dominic Upton, Head of Psychology, University of Worcester, UK "Bryman and Cramer’s Quantitative Data Analysis has long been one of the best texts in the field. Crucially, it explains why something is done, as well as how. Most importantly, it does it without recourse to daunting formulae and calculations. It takes students from the beginnings of data analysis, assuming no knowledge of either statistics or SPSS, and by the end of it a student can be an accomplished analyst." - Malcolm Williams, Director, Cardiff University. School of Social Sciences, UK