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Creative Direction in a Digital World: A Guide to Being a Modern Creative Director
Adam Harrell
€ 62.39
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Description for Creative Direction in a Digital World: A Guide to Being a Modern Creative Director
Paperback. .
Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms. Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences. Divided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to ... Read more
Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms. Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences. Divided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to ... Read more
Product Details
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2016
Condition
New
Weight
305g
Number of Pages
114
Place of Publication
London, United Kingdom
ISBN
9781138847514
SKU
V9781138847514
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Adam Harrell
Adam Harrell is an entrepreneur and digital creative residing in Atlanta, GA. He's the author of Creative Direction In A Digital World and is a co-founder of Nebo Agency - one of the south's largest independent digital agencies. Adam's work has been covered in the LA Times, USA Today and recognized by the Addy's, Webby's and numerous other ... Read more
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