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Gary Schneider - Electronic Commerce - 9781305867819 - V9781305867819
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Electronic Commerce

€ 204.58
FREE Delivery in Ireland
Description for Electronic Commerce Paperback. BIC Classification: UFP. Category: (G) General (US: Trade). .
Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today's most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing Learning From Failure segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.

Product Details

Publisher
Cengage Learning, Inc
Format
Paperback
Publication date
2016
Condition
New
Number of Pages
624
Place of Publication
Mason, OH, United States
ISBN
9781305867819
SKU
V9781305867819
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-2

About Gary Schneider
Gary Schneider is a Professor of Accounting at California State University Monterey Bay. He previously held teaching appointments at Quinnipiac University, the University of San Diego, the University of Tennessee, and Xavier University. The author of more than 50 books and 100 research papers, Dr. Schneider has written extensively on accounting and information systems topics with his work appearing in such journals as Accounting Horizons, Interfaces, the IS Audit & Control Journal, and the Journal of Information Systems. His books have been translated into Chinese, French, Italian, Korean, and Spanish. A CPA who practiced public accounting in Ohio for 14 years before undertaking his academic career, Dr. Schneider holds a Ph.D. in accounting information systems from the University of Tennessee, an MBA from Xavier University, and a BA in economics from the University of Cincinnati.

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