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Customer.Community: Unleashing the Power of Your Customer Base
Drew Banks
€ 27.99
€ 22.12
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Description for Customer.Community: Unleashing the Power of Your Customer Base
Hardcover. The Internet is the world's largest marketplace. This book takes a look at online communities as a source of value for both customers and businesses. It shows how to build an online "customer community" that gives customers a reason to stay loyal. It explains what the customer community is, and then describes the tenets that makes it strong. Num Pages: 288 pages, Ill. BIC Classification: KJE; KJSU; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 163 x 25. Weight in Grams: 530.
The Internet is the world's largest marketplace and provides businesses with the ability to interact with their market in a much more direct and tailored way than ever before. Customer.Community takes a new look at online communities as a source of value for both customers and businesses; it shows how to build an online "customer community" that gives customers a reason to stay loyal. Drew Banks and Kim Daus explain exactly what the customer community is and then reveal the tenets that will make it strong: sustainability, size and scalability, social connectivity, and soul. The authors show how to "communitize" ... Read more
The Internet is the world's largest marketplace and provides businesses with the ability to interact with their market in a much more direct and tailored way than ever before. Customer.Community takes a new look at online communities as a source of value for both customers and businesses; it shows how to build an online "customer community" that gives customers a reason to stay loyal. Drew Banks and Kim Daus explain exactly what the customer community is and then reveal the tenets that will make it strong: sustainability, size and scalability, social connectivity, and soul. The authors show how to "communitize" ... Read more
Product Details
Format
Hardback
Publication date
2002
Publisher
John Wiley & Sons Inc United States
Number of pages
288
Condition
New
Number of Pages
288
Place of Publication
New York, United States
ISBN
9780787956219
SKU
V9780787956219
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Drew Banks
Drew Banks is an independent management consultant and former vice president of Community at ThirdAge Media. He has also served as director of Worldwide Performance Support and Employee Communications for SGI. Kim Daus is director of organization learning and communication at Intuit and former vice president of content and community at ThirdAge Media. Banks and Daus are co-authors (with Markos ... Read more
Reviews for Customer.Community: Unleashing the Power of Your Customer Base
"...I am quite impressed with this book...well written, easy to understand guide to the world of the internet and business..." (M2 Best Books, 3 September 2002)